Microsoft giveth and Microsoft taketh away – more bonehead business moves during OneDrive rollout

// February 19th, 2014 // Internet

Microsoft OneDrive logo

Just when you think Microsoft won’t shoot themselves in the foot any longer – they take aim and do it again.  Today they rolled out OneDrive, their replacement (or revamp) for their cloud storage product, SkyDrive.  The app of course is tightly integrated with Windows 8/8.1 and they were astute enough to offer the app on competing platforms (e.g. Android – although many Android users are already complaining about poor upload time).

Hours before the OneDrive rollout, Microsoft drummed up excitement with a special offer – 100GB of free OneDrive space for the first 100,000 persons to sign into the new product’s website (the offer was “announced” via a special code breaking contest which informed users that the offer began today precisely at 11:11 AM PST).  The masses rushed the site (which slowed down slightly) and grabbed their free 100GB worth of space only to discover the fine print – the offer is only good for one year.  After that – poof – space returns to the standard 7GB and users must pay up or lose access to their files in the cloud.

Possibly this was an effective maneuver to wrap users in their service, I’ll give them that, but one that’s surely going to upset the masses when they discover, one year later, that their files must be moved off the service lest they be disappear into the dark recesses of the cloud.  All competing services, such as DropBox and Google Drive, offer promotions such as this but none have placed a timeframe on their offers.  You lock a customer into a service by providing a superior product not by luring them into a trap with honey.

To rub salt in the wound, Microsoft priced the new service *higher* than the current market leader – Google Drive.  Not sure what they’re thinking as it’s hard to imagine anyone is going to abandon a rock-solid service like Google Drive for an unproven competing product that costs more while offering less.  Unless of course, Microsoft repeats the Internet Explorer fiasco and integrates the OneDrive service so tightly into the OS that users are practically *forced* to upgrade.  We all remember how that went…

Here’s the price comparison between Microsoft’s OneDrive and Google’s Google Drive products.

Google: 100GB/$4.99 Microsoft: $7.49

Google: 200GB/$9.99 Microsoft: 11.49





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