Brilliant ad from Salvation Army uses “The Dress” in domestic violence PSA

// March 6th, 2015 // Entertainment News

“Why is it so hard to see black and blue?” reads the headline in a public service announcement advertisement from the Salvation Army.

“Why is it so hard to see black and blue?” reads the headline in a public service announcement advertisement from the Salvation Army. The ad uses the popularity of last week’s viral dress illusion with copy that reads “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.” Brilliant!

Sources: Salvation Army, Business Week, Ad Week




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